A PR stunt which saw McDonald's resurrect an old dipping sauce due to its inclusion in Rick and Morty backfired as police were called to scenes after thousands of fans were left disappointed.
The season three premiere of Rick and Morty saw many references to McDonald's Szechuan Sauce, a dip originally only available in 1998 as part of a tie-in with Disney film Mulan.
Recently the fast food chain announced the sauce would be returning for one day only on 7 October - an event the corporation described as a “really, really limited release” to select locations in the US only.
Fans turned up in their demanding the condiment - so much so that police were called to some restaurants amid rising tensions when many failed to get what they had turned up for.
Rick and Morty viewers expressed outrage on social media with one video showing police holding back a crowd chanting “we want sauce.”
McDonald's later issued an apology emphasising their initial disclaimer that the release was “limited.”